About project
Period: Jan – Apr 2025
Client: Consumer Electronics Brand (Confidential)
Subject: LTL Consolidation & Pool Distribution to 90 Retail Stores
Goal: reduce damages and missed windows by consolidating e-commerce and store replenishment into regional pools, then executing final-mile LTL with strict routing-guide compliance.
Our Task Was
Design a hub-and-spoke plan: inbound TL to pools, scan/label to retailer specs, sequence routes by delivery windows, and manage appointment scheduling for 90 stores across three regions.
Process
Five-step pool distribution SOP.
Inbound TL consolidation; ASN & scan checks on arrival
Pick/pack by store with routing-guide labels applied
Route building and appointment scheduling by window
Final-mile LTL tender with proactive tracking
POD capture, exceptions logged, root-cause loopback
Result
Measured over 1,200 store deliveries.
Damage rate ↓ 55% via better packing and pool handling
On-time to window 98.2% across three regions
Freight cost ↓ 14% vs. direct parcel/spot LTL
Claims spend ↓ 41% YoY; scan compliance 99.7%
Cycle time ↓ 1.6 days with regional pools
Clear, itemized billing by store and route
Conclusion
Regional pools plus strict label/appointment control cut cost and damages while lifting on-time performance. The SOP is now the standard for seasonal peaks.